With constantly growing and changing products and services, it’s hard to keep the data organized. For PolyPoint, ClickRay built a website that automatically populates and updates offers through HubSpot’s CMS and CRM from third-party platform, Airtable.
PolyPoint is the leading provider of digital healthcare management systems in Switzerland.
ClickRay and Storylead, an inbound marketing & sales agency, developed an all-encompassing solution for the client to use HubSpot CMS and CRM to their full potential. ClickRay was in charge of building a database-driven website that would present the client’s offerings stored in a third-party platform. The main goal was to allow for the offerings to automatically respond whenever the data was updated in the third-party platform.
In order to best serve their clientele, our client wanted to display the whole customer journey on their website: beginning at the pain points and challenges of their own clients, followed by bringing them to the right products and services.