In preparation for NEVIS’s brand relaunch, ClickRay developed a lead-generating website that improved the overall website performance and enhanced efficiency for the in-house marketing team.
COMPANY DESCRIPTION
Founded in the early 2020, NEVIS Security AG is an emerging spin-off company of AdNovum Informatik AG. It develops and markets a security solution, called NEVIS Identity Suite, offering an all-encompassing identity and access management system.
PROJECT OVERVIEW
As NEVIS was preparing for a brand relaunch, they were looking to develop a new website with improved performance.
ClickRay formulated and executed a HubSpot Content Management System (CMS) implementation strategy that seamlessly integrated and synced all of the data in one place to ensure efficiency of internal operations and accommodate lead-generating marketing campaigns.
PROJECT GOALS
Relaunch new website with HubSpot CMS properties to pixel perfection.
Enhance efficiency and create leverage for NEVIS’s marketing team.
Create a lead-generating website with the highest conversion rate.
Improve overall website performance and increase SEO.
Project results
Developed a tailor-made customization system based on the new HubSpot CMS technology, Themes. The customization tool was designed specifically for personalizing our client’s website with the look they wanted and the functionality they needed, based on the previously delivered layouts from a design agency.
Collaborated with a design agency who was in charge of creating website layouts, which then ClickRay divided into modules that would allow for the pages to be maintained more efficiently. In order to allow for an easy-to-use system, we downsized the number of modules in the back-end by engaging certain functionalities together so they could be applied in multiple places.
Prepared and delivered post-project documentation, titled “User Adoption and Education Plan”. This documentation described and showed the features of each module and where they can be implemented in order for our clients to become self-sufficient in the management of their content on the website.
Utilized HubSpot’s novel feature, called Adaptive Testing, to create a lead-generating website. Using artificial intelligence, Adaptive Testing automatically analyzes and optimizes the variations of website assets to deliver results that improve conversion rates and attract the most visitors.
