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case study



Dynamic Content and Database-Driven Website at PIDAS.

Laptop and smartphone monitor with PIDAS homepage

With PIDAS, we created an organized and dynamic database-driven system that allows their marketing team to become more autonomous in creating content for their website.


Pidas homepage


PIDAS is a Swiss-based company that specializes in highly automated customer services in the business and IT environment. Their main area of activity is a consultancy in the implementation and development of innovative software as well as the provision of high-quality IT and support services.


PIDAS reached out to Clickray to help them implement their marketing assets into the HubSpot CMS ecosystem. Our client’s business was evolving and they needed a system that would fulfill their need of having a customizable yet versatile website that’s also easily managed. And together with PIDAS, we created a solution that allows for a more user-friendly content editing experience for their marketing team.

The project resulted in a complete re-platformization of our client’s CMS to HubSpot as well as an in-depth website redesign (from graphics to coding) to give it a fresh, new look as well as an intuitive user experience.

Pidas homepage
Pidas website page

Project goals
  • Reorganize and expand company’s content into blog feeds that enhance the search value of browsable content as well as optimize the blog format for mobile use.
  • Strengthen the sectors that display culture-based content to support recruitment initiatives.
  • Develop a solution that will streamline the process of updating the team page.
  • Implement a fully responsive solution backed by HubSpot CMS.
  • Improve overall site architecture and navigation to enable easier browsing and produce a more efficient experience.
Project results
  • Created three separate blog feeds (Blog; Download Center; and News & Events) and utilized APM blog technology to maximize the mobile experience.
  • Implemented the “Hamburger Menu” structure that aids in clean navigation and allows the web design to stand out.
  • Built the team page using the HubDB (database), which allows for the data to be contained within one location but with a possibility to be applied to different pages in a variety of contexts.
  • Developed a fresh new design that corresponds to our client’s brand guidelines and helps convey their brand story.

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